Retailing In India

RETAIL INDUSTRY IN INDIA : THE PRESENT & FUTURE

- S.Ravi Sastry*

-Umesh Kumar.D.Mehtani*

ABSTRACT:

 The growth rate of super market sales has been significant in recent years because greater numbers of higher income Indians prefer to shop at super markets due to higher standards of hygiene and attractive ambience.Organised retail, which is 3% of the whole currently, is in turn pegged to grow to $64 billion by 2015. In this context this paper introduces the status of the retail sector in India, in detail and the global scenario in brief.

The growth of Retail sector creates  a range of benefits such as employment,boosts India’s agriculture,qualitative products. The paper briefly discuss on the above benefits. The paper also identifies the drivers that are contributing to growth of the sector.

In this phase of growth the retail sectors also faces some challenges in the form of lease rentals,left government, that are hindering their growth. The paper identifies these obstacles and the measure that are to be implement to put the retail sector on a high growth path.

*pursuing II MBA in Koneru Lakshmaiah College of Engineering ,Green Fields Vaddeswaram , Guntur Dist .

ID: [email protected] , [email protected]

Mobile No : 9849679831 ; 9959147984

RETAIL INDUSTRY IN INDIA: THE PRESENT &  FUTURE

INTRODUCTION:

The Indian retail sector is estimated at around Rs 900,000 crore, of which the organized sector accounts for a mere 2 per cent indicating a huge potential market opportunity that is lying in the waiting for the consumer-savvy organized retailer. India is the country having the most unorganized retail market. More than 99% retailer's function in less than 500 ...
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Pages (s) : 15
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