Respite Volunteers
Advertising Plan
Section 1: Introduction
Executive Summary
U.S. Advertising was asked by Respite Volunteers of Shiawassee to make an advertising plan. The main goal of the advertising plan was to get more male volunteers into the organization. As a group U.S. Advertising came up with two main objectives. The first main objective is to have the community, mainly men, become aware of the services that Respite Volunteers of Shiawassee offers. The second objective is to stay within the budget given. This way there would be no undo hardship to the services of Respite.
U.S. Advertising worked very hard and tried to be creative when coming up with this advertising plan for Respite. Hopefully the advertising plan will work for Respite or a least give them some creative ideas for the future.
Overview
Respite Volunteers of Shiawassee was established in 1991 however the first volunteer training was not until 1994. Since Respite is a non profit organization it is funded by a memorial grant in memory of Robert Wood Johnson.
Respite Volunteers of Shiawassee has four employees and a Board of Directors. Currently they have seventy-five trained volunteers who are mostly women. Respite is trying to expand their volunteer base to include more men. They are finding that many families want men to come into the home for companionship.
Our advertising group, who is creating an advertising plan, for Respite Volunteers of Shiawassee, has seven members. Our group name is U.S. Advertising. U.S. Advertising stands for Unique Students. The group was formed about fiv ...