Contents
Page Number
Contents 2
Introduction 3
Procedure 4
Market Survey 7
How the Survey is conducted 9
The Survey 9
The Results 9
Survey Conclusions 10
Final Summary 12
Appendices 13
Bibliography 14
Introduction
The purpose of this report is to research a local ward in the Southend-On-Sea area and investigate the enterprise possibilities for a small or medium sized business.
I intend to prove by statistical analysis, sampling from a target population, and by calculated judgments that a particular business will or will not be successful in the chosen area.
I intend to compare an area with regional and national averages to determine the backgrounds of local residents. By exploring the statistical data available for a given ward, I will be able to make sound decisions based on this reliable information. The data collected will tell me the amount of employed and unemployed residents in the area. What type of work the employed residents do and an idea into the financial status of the populace.
Once I have an idea as to who lives in this area, I will be able to choose what business enterprise maybe successful in that area. Then I will analyze economic trends over the past year to see if the business I am proposing is stable. I will then survey the local population to obtain opinions of the enterprise.
After completing this research I will then analyze the data collected and draw provable statistical analysis to the feasibility of the business proposition.
Procedure ...