ANALYSING THE ROLE OF INTERNAL & EXTERNAL ENVIRONMENT, SOCIAL RESPONSIBILITY AND MANAGERIAL ETHICS IN PARMALAT & AWB
By John Geevarghese (ID 21639689)
INTRODUCTION :
Goal of this assignment is to carefully understand the crucial role of Internal / External Environment, Social responsibility and Managerial ethics in the rise and fall of well known organisations like Parmalat, AWB and others. The only way to understand the active roles of these factors will be by understanding it through different perspectives so that an integral understanding can be developed.
Enron, WorldCom, Parmalat and now AWB have strengthened public support for legislation that demands corporate transparency and ethics. Requirement for a corporate culture that aligns with the values of all stakeholder, employees, customers, society and shareholders is one of the key factors, which are pressed in this assignment.
We start with the world of Parmalat and AWB and then follow their history up to the scandal. We will also try to understand the Internal/ External Environments that led to the rise and fall, Managerial ethics of Parmalat/ AWB and Social responsibility of the Organisation.
Overview of Parmalat
Calisto Tanzi's career initially began in his Fathers Prosciutto Ham Exporting Company. After this they shifted the focus of the business into Dairy products in 1950's. He got Parmalat listed in the Milan stock exchange in 1990, but 52% of the shares were with the family of Tanzi. The Parmalat Group established by 1990 had its own production bases in 31 Cou ...