Introduction
Research In Motion Limited engages in the research, design, manufacture, and sale of wireless solutions for the mobile communication industry. It provides platforms and solutions to e-mail, phone, short message service, organizer, Internet, and intranet-based corporate data applications. The company's BlackBerry wireless solution comprises wireless devices, software, and services. It also enables the use of personal information management functions, such as calendar, address book, task list, and other functions associated with personal organizers. The company distributes its products through carrier partners and resellers. Research In Motion was founded in 1984 and is headquartered in Waterloo, Canada.
Purpose of this project
The main purpose of this project is to analyze the external and internal environment of RIM and determine through this short analysis the prospect for RIM to retain its competitive advantage through the medium term.
Methods Used in the Analysis
a. External Industry Analysis
i. The macro environment of RIM
ii. The industry environment
iii. SWOT analysis (Strengths, Weakness, Opportunity and Threats)
iv. Porter's five force model
b. Internal environment
i. The resources of RIM
ii. Organizational capabilities
The Macro Environment of RIM
Firms do not exist in isolation and their performance can vary because of their external environment. For analysis purposes we'll break the external environment up into the broad macro environment and a more narrow industry environment. As their names suggest, both of these environments are outsi ...