Research Design and Statistics Concepts Worksheet
Concept Application of Concept in Scenario Reference to Concept in Reading
Descriptive statistics:
• data that is organize
• it is data that is summarized
• data is presented in an informative way
Brian and Mary of USA World Bank did not understand the research methods that were employed by Best Market. The data presented was not truly organized or summarized in way that represented the market that USA World was attempting to capture. (Lind, Marchal, and Wathen, 2004, p. 6)
There are various types of sampling methods that can be used for research
Bea, board member, noted that sample data collected was not as diversified as it should have been to provide the board with the information needed to make their decision as to which project would be rolled out. The marketing team should have used a stratified random sampling technique. If the marketing team had employed this tactic then a more concise representation of the market would have been made noted. (Lind, Marchal, and Wathen, 2004, p. 254)
It is important to determine the validity and reliability of the data that is being research prior to making a presentation. In order for this to occur the following must be considered:
• content
• criterion-related
• concurrent
• predititive
• construct
Bea asked Brian several questions regarding the validity of his research. Each of the questions ...