Report
Regarding commercial banks environement and markets
From: Dragos Savulescu
- Student BZT 820, T5972690
To: Carol o'Leary
? Tutor ?
Date: December 12, 2007
Pages : 12
Table of Contents
1. Executive Summary
2. Introduction
3. STEPLE Analysis
3.1 Social Factors
3.2 Technological Factors
3.3 Economic Factors
3.4 Political Factors
3.5 Legal factors
3.6 Environement factors
4. Michael Porter's Five Forces Analysis
4.1 Buyer Power
4.2 Supplier Power
4.3 Intensity of Competition
4.4 Threat of New Entrants
4.5 Threat of Substitute Products
5. Conclusions
6.1 Competitive Positioning
6.2 Competition Strategies
6. Market Outlook
Appendix 1: Banking Market in Romania
Appendix 2:
1. Executive Summary
External environement is full of contradictions for international commercial banks. Traditional brands experienced troubles and a crisysis into a particular market can affects businesses at the global level. New managing currents occur and power of executives starts to decline. Technology progress becomes one of the major influencing factors for banking industry development.
The report also contains an assessment based on STEPLE analysis, covering the relevant political, economic, social and technological factors that have implications for the development of t ...