Report on the ASDA supermarket chain
History
Asda is a leading nationwide supermarket market chain in the United Kingdom. The chain offers food, clothing and general merchandise products. Asda became a subsidiary of the giant American retailer, Wal-mart in 1999. Wal-mart is the largest retailer in the world.
Asda was co-founded in 1965 by two farming brothers from Yorkshire and Noel Stockdale. The chain initially started with just a few stores offering dairy products and general groceries.
Asda’s roots can be fully traced back to the 1920’s. The Asquith family had a family business as butchers. The two sons of the Asquith family became co-founders of Asda. At the same time, a group of Dairy Farmers joined forces. Through a process of diversification and acquisition Associated Dairies and Farm Stores was formed in 1949.
Noel Stockdale, later Sir Noel, me and struck up a good rapport with the Asquith brothers and became the final co-founder of Asda .
The name Asda is a contraction of Associated Dairies.
The company went through a troubled period in the early 1990s. ASDA, which then owned 229 stores, was purchased by Wal-Mart of the United States, on July 26, 1999.
As of May 2005, Asda had 265 stores and 19 distribution centres, employing 128,000 people.
Competitors
Asda have three major competitors within an oligopolistic market. There are of course other competitors. The other companies do not dominant the market in the same way as the likes of Asda and Tesco. Their market share is much less significant that that of Tesco, Morrison’s and Sainsbury’s. Tesco is the nationwide leader of the UK s ...