Table of Contents
Executive Summary i
1. A Brief Introduction about Reliance 1
2. Marketing Objectives of Reliance Communications 1
3. Market Segmentation 2
4. Selecting Target Market 2
5. Positioning 3
6. Marketing Mix 4
6.1 Product 4
6.2 Place 5
6.3 Price 5
6.4 Promotion 6
7. Implementation Plan 7
7.1 Cost Budget for Tactics 7
7.2 Revenue Budget from these Tactics 7
8. Control and Measurement 8
Appendices 9
References 14
Executive Summary
Reliance Communications plan to enter the Australian telecom market with its mobile phone network services. The main goal of Reliance will be to capture at least 30% of the telecom market within the 10-year period.
Reliance’s demographic is mainly youth and students as the service Reliance is launching is designed keeping and targeting this segment in mind. The main aim of Reliance will be to provide a service at a low price with high quality.
Reliance will advertise the service in local and university papers and television with a large amount of billboard advertising. All the advertising will be done keeping I mind the youth. The report mainly focuses on the marketing mix strategy Reliance will use to position its product i.e. mobile phone operator service in the Australian market and how will it target its customer.
1. A brief Introduction about Reliance ...