Executive Summary
This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in the Australian market, as the company is planning to launch its mobile phone service in Australia. The report also provides the critical success factors of the company and the strength and opportunity statements in context to the Australian mobile phone market. The main aim of the report is to find out the SWOT analysis of the company in the growing Australian mobile phone market.
1. Introduction
Reliance – Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Mr. Dhirubhai H Ambani (1932-2002), ranks among India’s top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Energy Ltd). (Reliance, 2007a)
Reliance Communications is a Mobile phone service provider whose corporate office is located in Mumbai, India. It was founded by Mr. Dhirubhai Ambani. On December 27 2002 it started its operation all over India. After the demise of the founder Mr. Dhirubhai Ambani in 2002 the company is now looked after by its new chairman Mr Anil Dhirubhai Ambani. Under his leadership the company, Reliance Communications, became India's largest private sector information a ...