Assignment – Recognizing Cisco’s competition
“Recognizing Cisco’s competition over the next 15 years – 2006 – 2012”
Table of Contents
Problem Statement: 3
Solution 3
Analysis 3
Process of identifying competitors of Cisco 3
Cisco 3
Routers – Product Category 4
Common sense and Market share approach 4
Competitor Analysis using Analytical Tools 5
Table 1: Rivalry among competitors 5
Table 2: Barriers to Exit 6
Table 3: Barriers to Entry 6
Table 4: Threat from substitutes 7
Table 5: Bargaining power of buyers 7
Table 6: Bargaining power of suppliers 7
Table 7: Government actions 8
Table 8: Overall assessment 9
Competitor Analysis using Creative Tools 10
Appendix 13
Problem Statement:
Who are the segment, product (Lucent and Nortel migrating from voice) and category level competitors for Cisco Systems, Inc.?(Consider existing as well as future businesses Cisco wants to own and competitors there - Google? Microsoft?)
Solution
Analysis
Firstly we note that for competitive analysis to be effective, it has to be done with a context sensitive view point.
Process of identifying competitors of Cisco
So, we would first try and apply a broad set of analytic tools to identify the competitors of Cisco. We would later proceed to use the tools for identifying Cisco’s competitors using common sense and ...