Index
Preface 2
Introduction 3
A brief history 4
RBTT product assortment 6
Environmental factors 9
RBTT?s newest product 11
Promotion media's 12
Possible new product/service 15
Appendix 16
Preface
We would like to take the opportunity to say thanks to the ones who helped us to write this report. The making of this report would not have been the same without the help of Desmund James and Jetha Römer from RBTT, who gave us very useful information.
November, 2005
Willemstad
Curaçao, Netherlands Antilles
Introduction
In the fall of the year 2005 we have started the course Principles of Marketing. We are students of the University of the Netherlands Antilles and are in the accounting program which is part of the faculty of social and economic sciences.
For this course we had to make a report about the marketing and products of a company. The company that we got to make the report about was RBTT.
In the first chapter we begin by giving a short history of RBTT. This history should help you get a view of how the marketing has affected the company. In the second chapter we will describe the different products/ service that RBTT offers. In the next chapter we will explain to what market segments these products/ services belong. In the forth chapter we are going to describe the environmental factors of RBTT. After this you will find in the fifth chapter some information about RBTT's newest product. In chapter 6 we will treat the media's that RBTT use to promote their newest product. In the final chapter we will explain a produ ...