Page 1 of 98 RE-ORIENTATION OF BANGLADESH RAILWAY: A MARKET INTEGRATION STUDY BY MD. SAIDUR RAHMAN ID NO.: 40201045 A Thesis submitted to the Department of Marketing, Evening MBA Program, Faculty of Business Studies, University of Dhaka, in partial fulfillment of the requirement of Internship Program for the degree Of MASTER OF BUSINESS ADMINISTRATION August 10, 2005
DECLARATION I hereby certify that the research work reported in this project paper has been performed by me and this work has not been submitted elsewhere for any other purposes except for publication and thesis. August 10, 2005 Md. Saidur Rahman Page 2 of 98
Page 3 of 98 PREFACE This Project Paper has been prepared on “Re-orientation of Bangladesh Railway: A Market Integration Study ” for the partial fulfillment of the Internship program of Master of Business Administration (MBA) degree. The purpose behind this report writing is to make the students knowledgeable and capable in writing a project paper individually. As I am serving Bangladesh Railway as an Assistant Executive Engineer, I feel free to choose an exceptional but important topic on Bangladesh Railway as project paper for my Internship. While preparing this report, I have to study my organization as well as transportation sector of Bangladesh thoroughly and thus received practical knowledge about the present situation of Bangladesh Railway and country’s transport sector. The specific objective of this study is to identify & analyze various problems & prospects and marketing issues of Bangladesh Railway and to provide a set of recommendations to make railway as a profitable market-led commercial organization of the Government. I feel very much proud having a chance of writing a report on such exciting and important topic. While prep ...