Course: International Business Management
Activity: Case Study
Student: Melton Morrison, Ysela Logan
Company: PUMA
Pumas Location: Würzburger Strasse 13, D-91074 Herzogenaurach, Germany
Historical Back Drop:
|YEAR |EVENT |
|1924: |Rudolf and Adolf Dassler incorporate their first shoe company. |
|1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler. &nb ...