Competition
International Sportswear Industry
Footwear
Apparel
Accessories
Monopolistic Competition
Many rivals
Heterogeneous products
High product differentiation
Major Players
Nike, Adidas, Reebok, Puma, Fila
Five-forces Analysis
Suppliers
Yue Yuen ? World's Largest Manufacturer of Brandei Footwear
Buyers
Retailer
Distributors: 70% Outsorced Tretorn
Licensees
New Entrants
High Entry Barriers ? Experience Ýs very important
Substitutes
Increasing
Rivals (Highly fragmented global market )
Adidas, Nike, Reebok, Fila, Prada Sport, Diesel
Footwear market : Nike market leader ? Puma 7th
Apparel Market : Nike market leader ? Puma 16th
Competitive Strength
Virtualized Company : Outsourcing major activities
Has regional hubs
Dynamic position to capture regional difference
A fully multinational companies ( No dominated culture )
Innovation : Cell Technology - Foam Free Midsole technology
Financial Resources
ROA
1999 / 2% 2000 / 3% 2001 / 6% 2002 / 9%
ROE
2002 / 33%
Gross Profit
2002 / 44%
Current Ratio Quick Ratio
2002 / 2,3 2002 / 1,4
Debt to Equity &n ...