Abstract
In every organization today, whether operating on a national or local scale, profit or non-profit needs to have a Public Relations team in order for them to run smoothly and effectively. Non-profit organizations such as, Young Men's Christian Association otherwise know as the YMCA, Mothers Against Drunk Driving otherwise know as MADD, and Big Brothers Big Sisters International otherwise known as BBBS are three organizations that use effective Public Relations in order to run a successful organization and in turn help the community in various ways.
Introduction
A company cannot function properly without the proper uses of a public relations (PR) team. In order to function properly, the PR team must take the necessary steps in order to serve the public and their organization effectively. They also need to study their collective list of publics and also identify each priority public that is especially important to the project they are setting out to achieve. Along with my careful consideration in choosing these three organizations that will demonstrate effective PR, I have narrowed my choices to the following organizations which are the YMCA, MADD, and BBBS which I will describe how these organizations identify to their publics and effectively use the organization to accomplish their mission.
Young Men's Christian Association (YMCA)
The origin of the YMCA which is a non-profit organization was founded in the United Kingdom on June 6th of 1844 by George Williams. The first YMCA was organized by a group along with Williams which initially was to substitute bible studies and prayer on the streets (YMCA [YMCA], 2008). Their main priority at the time was the young men that were living in the poorer area in the cities during the industr ...