Public Service Announcements: Does Deception in Advertising Affect the Public's Intent to Donate?
Technical Business Research
GENB 5321
Fall 2005
December 12, 2005
Table of Contents
I. Executive Summary 3
II. Introduction 6
III. Research Methods and Procedures 8
IV. Managerial Implications 9
V. Data Analysis and Findings 10
A. Scale Reliability 10
B. Factor Analysis 13
C. & ...