INTRODUCTION….
TOPIC
The topic that I going to choose is about the main things that I have learn in my industrial training. The topic that I’m going to discuss is a study on the sales and marketing strategies on the promotion at Shangri-la’s Rasa Sayang Resort & Spa Penang. Sales and marketing department is one of the important departments in hotel that can make a biggest profit for the hotel. The topic that i choose is based on the situation that i happen when i do a industrial tranning. How they do a promotion to get a better profit and benefit. The types of promotion that they have done.
(WHAT DOES IT COME FROM…JUSTIFY)
OBJECTIVES
The objectives of this study is for study the process in developing marketing and promotion mix in Shangri-La rasa sayang hotel as on OBJECTIVES The objectives of this study is for study the process in developing marketing and promotion mix in Shangri-La rasa sayang hotel as one of the successful marketing strategies. These studies also make me learn how to make the historical guest come back to this hotel, what type of promotion that they have to do. The other objective is how this promotion can make the hotel achieve their own goal. The type of promotion that they going to use. (Findings 22:38 Definition of promotion Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services. How does promotion differ from advertising? Promotion is the broader, all inclusive term. Advertising is just one specific action you could take to promote your product or service. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients. The w ...