Dodge Chrysler
The Dodge brothers (John and Horace) got their start making parts for Ford and other automobile makers. From the first Dodge Brothers automobile in 1914, the Dodge brothers' durability and quality have earned the Dodge Company a strong reputation and good sales. After the death of both Dodge brothers, the company started selling 1.5 ton trucks. The postwar Dodge trucks were introduced at the same time as GM and Ford trucks, Dodge managed to beat both those larger companies in sales. In 1971, dodge introduced its "Lifestyle" trucks, designed to meet the needs of families who used them mainly for towing trailers on vacations but also for harsh towing jobs in general. It was rugged, yet comfortable to ride in and not too hard to drive.
Recently Daimler Benz, maker of the Mercedes Benz, buys Chrysler. Chrysler customers are not sure whether they should remain loyal to the vehicles they grew up with, or buy another car not manufactured by the German. When the new better looking, better handling, more reliable models come out, they got over it pretty quick.
Promotion
Dodge has revamped their marketing strategy and tactics since Daimler Benz bought the company. Dodge use to promote family vehicles that were reliable, affordable and mainly workhorses with not much style or class. Dodge now provides the exact same image with increased reliability and much more style and class than other brands for the same affordable price.
Dodge conducts the majority of their promotions threw television but have also done radio, print, Internet and publicity. An example of a television promotion would be when a middle class couple are leaving their average family home with children and are very well dressed on their way to a fabulous night out on the town in style ...