Moms ? Us
The Sensational Unique Experience of
Love, Care & Warm Emotions
Prepared by: Mazen Modad
Ryad Al Mawas
Nada El Ghalayini
Lisa Chrabieh
Samer Merhi
Prepared to: Dr. Walid Touma
Course: Project Planning & Management
Spring 2003
Table of Contents
Executive Summary
Mission Statement
Goals & Objectives
General Business Information
Our Company
Type of Business Ownership
Strategic Alliances
Physical boundaries
Location
The Marketing Plan
Marketing Objective
Strength & Opportunities
Weaknesses & Threats
Research & market Study
Market Profile
Competition/ Coopetition
Target Market
Positioning
Advertising & Promotions
Management
Job Creation
Direct Employment
Additional Services
Indirect Employment
Management Team