1. Introduction
Introduction describing a particular ethical dilemma in the workplace goes here. Paper responds to the questions associated with the case
United Virtualities is an online marketing firm that seeks to help companies with their technology by preventing consumers from deleting cookies from their cache memory. United Virualitities' theory is that the online shopper is ?technologically challenged'. Meaning that the internet shopper does not know when to delete or keep cookies. Cookies are vital to online companies because they hold information which online stores need, enabling them to learn more about consumer's behavior and needs. The program offered by United Virtualities is called Persistence Identification Element, or PIE. In essence, PIE is an internet tracking device which companies can buy, prohibiting the consumer from deleting cookies. This ensures that the online companies will be able to track their customers. Not only will PIE keep the consumer from deleting cookies, but they will have no way to tell that the tracker is there. Is this fair to the consumer? Should companies be able to install this kind of software in order to better their service? Is there a compromise which would allow both parties to be satisfied?
2. Problems
The Paper determines all of the facts including: symptoms of problems, root problems, unresolved issues, roles of key players, and ethical issues
Basically we have two parties that are involved within this dilemma. The first party consists of the companies. Specifically we are referring to online entities such as online malls, shops, etc. The second party consists of the consumers; rather the online patrons who visit the online shops to purchase goods and services. The problem is this:
1. The companies ...