PRODUCT STRATEGY BRIEF
COMPANY Overview
Company's mission is to revolutionize the way growing businesses communicate. We are a new class of Internet service providing intuitive business Internet management software, Web, and access solutions that require no MIS resources or up front capital expenditures. Everything you need to get your business live on the Internet in about an hour is provided via a monthly service that you never outgrow and is never obsolete.
We achieve these objectives by 3 product strategy pillars:
Internet Guardian
Chief Internet Officer
Internet Business Class
Situation Review
COMPANY realizes that small businesses face a dizzying array of Internet point products, technologies, and purchase options - yet they have no MIS staff to help them develop an Internet strategy or evaluate these options in the level of detail that is necessary. What is worse, is that the rate of technological innovation is increasing!
So, many small businesses adopt technology later rather than sooner, and lose competitive advantage, employee productivity, and profits in the meantime. This "technology paralysis" is exhibited in many different areas - from PCs, to LANs, to operating systems, and to communication technologies like modems.
As modems advanced from 300 - 1200 - 2400 - 9600 - 14.4 - 28.8KBS, new applications were possible to increase the productivity of users who in turn used the technology more than ever before - which in turn led to new applications and faster, more secure modem speeds.
The recent PRODUCT announcements from COMPANY, COMPANY, COMPANY are the next step in this speed/application/speed progression series aforementioned. However, there are several problems that the media has failed ...