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Problem Solution: Global Communications
Global Communication (GC) is facing a significant challenge in maintaining its competitive while honoring the rights of all stakeholders. Handled improperly, a push to increase the bottom line can result in a worse financial situation simply due to organization behavior. To accomplish its goals, GC must not only keep the end state in mind, but also address the method by which goals are achieved.
Communication between stakeholders is essential to provide a foundation of needs and resources GC has to work with. The effect of emotion on work product makes it essential that options to outsource and other changes are fully explored for all costs. A consistent delivery to stakeholders, such as union representatives is necessary for a cohesive plan to form. Absence of these characteristics is a plan that will not succeed.
Describe the Situation
Issue and Opportunity Identification
Senior leadership has developed a two-pronged approach to address declining profits and rising operating costs by outsourcing technical positions while developing new product offerings and an aggressive marketing strategy. The initial reaction from both union and press is less than favorable and may end up being costly, in terms of legal action and public approval. Before GC moves forward with implementation, several issues needs to be addressed. First is whether outsourcing is the most effective approach ? are their hidden costs that have not been evaluated, such as quality differences and protections afforded by the union contract. Second is to communicate that there is a need for technical expertise in the sales and product development areas, with GC being willing to subsidize the ...