Running head: PROBLEM SOLUTION: USA WORLD BANK
Problem Solution: USA World Bank
University of Phoenix
MBA 510 – Managerial Decision Making
Problem Solution: USA World Bank
For USA World Bank, a major player in the banking industry, future profitability hinges on fulfilling the needs of an industry, which for years has struggled to survive because of the increase competition. In an effort to revitalize the company, USA World Bank’s Board of Directors decided the company needed new products to offer their customers.
USA World Bank aspires to achieve industry leader statue though the launching of their new small business credit card. But many people within the organization, including the newly attained Bea Hansen, believe the small business strategy might not be the right solution, and that they should stick with their bread and butter, the consumer market.
In order to see their end-state vision become reality, the best practices USA World Bank must implement are the creation of the small business credit card where customers can earn rewards and small business consultations in order to help small business customers during hard times. By carefully planning the implementation process USA World Bank can manage risks and develop a plan that will ensure targets and deadlines are met.
Situation Analysis
Issue and Opportunity Identification
USA World Bank is facing a daunting task. There are many issues raised when evaluating its current status; the upswing is the opportunities identified below will allow USA World Bank to meet it goals. The top 3 issues and corresponding opportunities are as follows.
USA World Bank needs to develop profitable new products that will continue to grow business and expand market share not ...