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Running head: PROBLEM SOLUTION: RIORDAN MANUFACTURING
MBA530 Final Paper
Problem Solution: Riordan Manufacturing
Keith Todd
University of Phoenix Online
MBA530
March 26, 2007
Instructor: Michael Geraghty
Problem Solution: Riordan Manufacturing
The objective of this paper is to demonstrate a systematic approach using the 9-step Problem-Solving Approach to provide Riordan Manufacturing with valid solutions to their challenges. In addition, this paper identifies opportunities and issues, defines the problem, and develops a set of alternative solutions. In conclusion, this paper recommends the paramount alternatives to implement in order for Riordan Manufacturing to be the global industry leader in plastics production.
Situation Analysis
Wholly owned by Riordan Industries, Riordan Manufacturing is the industry leader in plastics production with projected annual earning of $46 million. Riordan's customers include the Department of Defense, automotive parts manufacturers and beverage makers and bottlers. Recently Riordan changed their strategic objectives and implemented changes in their manufacturing and marketing practices that resulting in declining sales and uneven profits over the past two years.
In efforts to rectify declining profits, Riordan Manufacturing changed the company's strategic direction. First, Riordan changed its sales process to a customer-relationship management system resulting in a change from a single salesperson to a sales team, which provides the customer with a team of sales associates to address various customer segments in expectations of improving declining sales. Secondly, Riordan Manufacturing implemented a Six Sigma q ...