edf40wrjww2CF_PaperMaster:Desc
Problem Solution: Harrison-Keyes Inc.
Harrison-Keyes (HK) is a century old leader in the publishing business. Due to recent changes in the industry, the company is in the process of redefining itself in the market. HK wants to implement an e-book project to convert select titles to an e-book format, and then to begin offering all new publications in dual format and some in e-book format only. However, the project HK began has run into some serious problems, and now a strategic plan is required to overcome the many potential problems realized. This paper is intended to give an overview of a variety of possible alternate plans and, ideally, a new strategic plan that aims to remedy this problem and the implementation process associated therewith.
Issue and Opportunity Identification
The most significant issue HK now faces is that it has started this e-book project with no contingency or backup plan in place, and now has to accommodate for that . Thus, HK has the opportunity to develop a new strategic management plan in order to make corrections to the project, and develop contingency plans to manage risk. A major element of the risk control process is change management. Not every detail of a project plan will materialize as expected and coping with and controlling project changes often presents formidable challenges for most project managers. Changes come from many sources, such as the project customer, owner, project manager, team members, and occurrence of risk events (Gray & Larson, 2006).
Another significant issue is that HK still has very little project leadership. Jan seems to have taken control of the project, but still appears to be in over her head as the project flounders without energi ...