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Problem Solution: Harrison-Keyes Inc.
Since its foundation in the late 1800's, Harrison-Keys has enjoyed success and it has been one of the leaders in the publishing business; specializing in scientific, technical and business books and journals, etc. Yet, the new trends in the industry like competition from low-cost retailers are jeopardizing Harrison's leadership in the market. The Board of Directors have fired the recently appointed CEO, Meg McGill; who favored the digital era and wanted Harrison-Keys to implement an online store to begin selling digitalized copies of its books. To fill this position, William Guardo, a man with more than 30 year of experience in the industry was hired as the new CEO. William in contrary does not support the idea of an online store as he favors traditional publishing. (University of Phoenix, 2004).
Issue and Opportunity Identification
The problems for Harrison-Keys just keep mounting. Its long history of success is jeopardized as they are risking not only their reputation but also market share to other publishing companies. The new appointed CEO, William Guardo, whom is replacing Meg McGill as she failed to promote and deliver the idea of an online store where customers could buy digitalized copies of Harrison-Keyes publications instead of hard copies of these. Bill does not like the idea of this store; in fact, he has given the leadership team 30 days to accomplish the implementation plan or he will relocate funds and resources into other projects. William has over 30 years of experience in the publication business, however, he has a little high-tech experience and the new store might be out of his comfort zone and knowledge. However, the new C ...