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Problem Solution: Harrison-Keyes Inc.
Garry Hammit
University of Phoenix
MBA 590 ? Strategic Implementation and Alignment
Dr. K. Ofori-Brobbey
October 6, 2006
Problem Solution: Harrison-Keyes Inc.
Harrison-Keys is an old publishing company trying to step into the 21st century with E-publishing. They know that if they do nothing, they will decline. There are many lessons learned from the mistakes made by Harrison-Keys. By not including stakeholders in the original plan, an authors opposition group has been created. By not ensuring all resources and communications abilities and weaknesses were identified, unbudgeted money is spent on last minute computer upgrades and delays due to communication failure have occurred. Harrison-Keys must know when too fold their hand on this project and address the problems before things get any worse. Convinced that the future growth in publishing is in E-books, Harrison-Keys must explore various methods and tactics for publishing E-books. Harrison-Keys can determine which best practices are best suited to their needs. Harrison-Keys examines acquiring another company with the ability, paying someone to do the work or outsourcing, attempting to repair the existing plan or scraping the plan in favor of starting over and not repeating the previous mistakes. Harrison-Keys will address issues of Digital Rights, stakeholder interests, unified management support and logical progression of a critical path.
Describe the Situation
Issue and Opportunity Identification
In the University of Phoenix scenario one for MBA 590, Harrison-Keys is a century old publisher. Like other publishers, they are experiencing margin squeeze as print retailers consol ...