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Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.
Problem Solution: Harrison-Keyes Inc.
University of Phoenix
MBA 590
Problem Solution: Harrison-Keyes Inc.
Harrison-Keyes, Inc., in an effort to remain competitive in the global publishing industry, has begun implementing a new publishing strategy. With much debate and opposition, Harrison-Keyes leadership arrived at the decision to pursue a new e-book publishing initiative that promises to increase profit margins and revive its diminishing performance.
Harrison-Keyes is currently facing several challenges with this new strategy as the company replaces CEO, Meg P. McGill with William Guardo. Guardo’s opinion of the
E-publishing strategy significantly differs from the former CEO. He favors traditional publishing, has little high-tech experience, and is not a big fan of e-books, (UoP, 2008). However, Guardo is open to the idea of e-publishing and has given his leadership team 30 days to address the oversights in planning and implementation or he will consider discontinuing the project.
Harrison-Keyes Inc. management is unfamiliar with project management and project implementation practices. The elements of the e-books initiative were not clearly defined; this is evidenced by Mack Evans, CIO, stating that his hardware and software were incapable of delivering the e-books as planned. The vendor chosen by the implementation team was having difficulties meeting deadlines in addition to communication breakdowns. The desired final state for project implementation was not aligned with the vision and mission statements. An email sent by Meg McGill illustrates an endorsement of her vision for e-books. Her fo ...