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PROBLEM SOLUTION: GLOBAL COMMUNICATIONS
Problem Solution: Global Communications
Milena Thompson
University of Phoenix
Situation Analysis and Problem Statement: Global Communications
Global Communications' senior management has developed a new strategic plan to help the company realize growth, increase profitability and become a global source in a very competitive market. The plan has been met with some controversy from key company stakeholders. The following analysis uses the 9-step problem-based learning model to formulate the "right problem" and identify alternative solutions for Global Communications. The alternatives are evaluated using weighted criteria and the solution which best meets the end-state goals is selected. Finally, an implementation plan is recommended for the company and the results are evaluated using metrics and target indicators.
Describe the Situation
Issue and Opportunity Identification
Global Communications is a telecommunications company competing with an increasing number of local and long-distance service providers. To combat the loss in market share and increase profitability, Global Communications is planning to implement a growth plan by cutting costs and introducing new features for its business and consumer customers. Management believes that moving some of Global Communications call centers to Ireland and India will reduce unit costs by 40% and will provide an international exposure for the company. This strategy will cause the layoff of a number of domestic workers, while others will need to relocate and take a 10% pay cut. Global Communications goal is to improve profitability and become a global telecommunications resource. ...