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Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS
Problem Solution: Global Communications
Problem Solution: Global Communications
Global Communication has experienced a downturn in the technology industry caused by a surge of additional competition, made possible by new technologies. In order to survive, the executive team created a strategy to better position the company for survival and growth, but the plan was not well communicated with employees and the union. The challenge now Global Communication faces is the steps it needs to take to move forward with the new plan, yet without further deterioration of employee morale, or farther distancing the gap between their existing partnerships with the union.
Situation Analysis
Issue and Opportunity Identification
Global Communication, like other telecommunication companies, is experiencing a market share decrease caused by an availability of new market place tools for business and consumers which directly compete with Global Communication’s revenue generating services. The falling revenue has forced the company executive to strategize a new plan for the board’s approval. Unfortunately the union, which has already sacrificed recent benefit cuts for the health of the company, was not involved in the design of this new company strategy. Now with the board’s blessing of the plan, the Global Communication’s executive team faces serious obstacles from their employee’s union.
The union has already stated it’s unwillingness to accept this plan and will do all in its power to fight it. As Maria said “You never gave me a heads-up on this strategy, Joel. When the Boar ...