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Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Sabrina Frye
MMPBL 500
November 2, 2007
University of Phoenix
Professor John Craddock
Gap Analysis: Global Communications
Global Communications stocks are down over 50 percent. Wall Street's confidence in the telecommunication industry is diminishing and the Stockholders are up in arms on how the industry will recover. The telecommunications industry has faced significant changes in the last three years. Too much competition by the cable companies who moved in providing complete solution packages containing computers, televisions, and telephone services. In an attempt to increase profitability, the company's leadership team has developed an aggressive two-pronged approach. First, they plan to improve revenue by introducing new services to small business and consumer markets including local and long-distance phone service across the country. In addition, they have partnered with a satellite provider to now offer video services, satellite broadband, wireless Internet, telephone and PC cards. Second, the company plans to improve profitability by cutting costs and marketing more aggressively on an international level. This paper will discuss the issues and opportunities that Global Communications will need to address in order to reach their solution. In reaching their end objective they will face scrutiny on the layoffs they will be implementing and the relocation of their center overseas. Yet, they will discover how they can make this transition go smoothly while keeping current employee morale high and getting the business back on i ...