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In today's world, the simple idea of communication has reached unprecedented levels of sophistication. With increasing pressures from competitors in the telecommunications industry, Global Communications (GC) has encountered a depreciation of fifty percent in stock within the last three years. To regain its place in the market, GC has to offer more services at lower costs, which will benefit the shareholders. The purpose of this paper is to address the issues faced by Global Communications and investigate the issues and opportunities available to Global Communications management, the risk associated with the issues and opportunities, alternative solutions to alleviate negative response, and conclude with a viable and obtainable set of goals that could allow Global Communications to become a leader in the telecommunications industry.
Situation Analysis
Issue and Opportunity Identification
The telecommunications industry experienced rapid growth in the recent years and substantial investments in transmission capacity. This rapid growth resulted in immense economic pressures on the industry and Global Communications is reeling from these pressures. Additionally, the telecommunications industry is currently experiencing major competitive pressure from cable companies who now offer competitive services in areas such as telephones, broadband, wireless and security. This stringent competition effectively reduced Wall Street's confidence in Global Communications and resulted in fifty percent depreciation in GC's stock value.
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