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Running head: PROBLEM SOLUTION: BEST SNACKS INC.
Problem Solution: Best Snacks Inc.
Tammy R. Meighan
University of Phoenix
September 8, 2008
Problem Solution: Best Snacks Inc.
Innovation does not occur in a blink of an eye at an organization, it must cultivated, developed, and encouraged at every level of the organization. Best Snacks has an opportunity to shifts its culture towards this necessary skill in order to continue to compete in the market place. Innovation “is a necessary ingredient for sustained success” and “an integral part of the business,” and in the end, it is “the only reliable security for any company” (Davila, Epstein, & Shelton, 2006).
Describe the Situation
Issue and Opportunity Identification
Best Snacks a previous market leader in the snack industry has begun to loose its strong position in the market place. The recently hired CEO has identified several issues within the organization that need to be addressed in order for the company to regain and maintain a strong market share. Among many issues identified by the CEO the following are the most critical:
(A) No new product innovation within the last 5yrs.
(B) The current organizational culture is not fostering creativity and innovation among its employees.
(C) The lack of a clearly defined corporate vision regarding its products.
(D) The need to build and implement an innovation system that is aligned with organizational goals.
Stakeholder Perspectives/Ethical Dilemmas
The various stakeholders in this scenario are the customers, executive man ...