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Primus Web Site Design
The goals of the Primus Web site are to retain existing customers, draw new ones and lower Primus' customer support costs. To meet these goals the Web site is being designed around a multi-point value package, described below.
Value Package
The components of the value offering are:
1) Stress-free experience for site visitors and customers
2) Professional quality research
3) Readily available quotes, available via a variety of media
4) Tools to allow customers to manage their portfolios
5) Customized advisory services
6) Online investment "workshop" experiences
Service Selection Process
During the previous three quarters Primus selected service offerings based on available budget, one-time and recurring costs, and labor costs. Most importantly, we tried to select services that we thought would offer the best value to existing and prospective clients, bringing them to the site to transact business. The following table shows the services we chose and some of the reasons behind our selections.
Q1
Ticker
(NYSE 1-minute delay) Helps customers keep up with the current state of the market. May update to Quote.com at a later date, but Q1 budget would not support the move at this time.
News/Views
(Outsourced) Financial research resource for customers. Outsourcing chosen because recurring costs were lower, and providing this service with in-house resources would not significantly im ...