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Price and Promotion
Since the invention of online rentals, many companies have taken advantage of renting almost anything in today's society. There are companies that rent motorcycles, cars, pets and other miscellaneous items that may assist in today's everyday needs. Rentals have become the new creative way to try products prior to purchasing them. This writing will review Gamefly's price and promotion in the video rental industry. Since Gamefly is the leader in online videogame rentals, this writing will review how they became successful in the retail/rental industry.
The first thing that will be discussed is the promotion of Gamefly. At the start of Gamefly, they promoted through popup ads circulated around the internet. This was a secure way for the organization to get started and have a suitable form of advertising at a low rate. As the company began to gain recognition, it started promoting through e-mail and magazine publications. This was an improvement in the advertising world for Gamefly, because they were now able to reach more contacts and have their product reviewed by consumers all over the world. Now that Gamefly has progressively grown to be one of the leaders of the industry, they are advertising through commercials, publications and web ads that have enhanced the way the Santa Monica firm is doing business. During the 2005 Super Bowl, Gamefly launched an ad that probably produced more product sales than any other rental agency in the industry.
With Gamefly being the leader in the videogame rental industry, they would try to remain on top of the industry by continuously advertising on channels that have the attent ...