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LVMH Moet Hennessy Louis Vuitton’s strategy is to achieve organic growth through continuous product innovation, reinforcement of the core brands, development of brands demonstrating positive trends, expanding the global reach of its products both in the developed and emerging markets and the development of a global distribution network for better inventory management.
Scope of this report
Contains corporate strategy, value chain presence and SWOT Analysis
Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Research and analysis highlights
LVMH Moet Hennessy Louis Vuitton is an international group of companies principally engaged in production and sale of luxury goods. The group is active in a number of global markets including wines and spirits, fashion and leather goods, fragrances and cosmetics, jewelry and selective retailing sectors. LVMH operates about 1,859 stores worldwide.
LVMH Moet Hennessy Louis Vuitton possesses a portfolio of over 60 premium brands such as Louis Vuitton, Christian Dior and TAG Heuer, which provide it with a competitive advantage.
The group has some brands in the developing phase which have revealed positive results as potential contributors to the top line and margins of LVMH. In the fashion and leather segment, brands like Donna Karan, Celine, Kenzo, Givenchy, Thomas Pink and Marc Jacobs constitute the developing brands.
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