PR Campaign: Final Paper
University of Phoenix
Public Relations / MKT 438
Charles Bocage, Dean of Education,
Apagy Technology Group, MBA, MSIS, TQM
January 29, 2007
PR Campaign: Final Paper
Executive Summary
Riordan is a global leader in plastic container manufacturing. Riordan's major customers are automotive, aircraft manufactures, and beverage bottlers. Riordan employs over 550 people with projected annual earnings of $46 million. Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion, own the company. (Apollo 2006).
Currently Riordan needs to create an image of being an organization that promotes diversity in the workplace. Riordan hopes to paint a picture for all employees to see, which will show how important everyone is to the organization. Performance will be the basis of promotions. Riordan wants every employee to know that everyone has an equal chance to advance, and that promotions will be based on a job well done. With so many pollutants in the world today, Riordan also wants to focus on becoming more socially responsible through out the community, and the environment. Riordan is dedicated to informing the public that even though they create a product that may not always seem environmental friendly, they are aware of the public concerns.
In order to launch a successful public relations (PR) campaign, certain factors will need to be identified and implemented, such as ethical considerations, technology, globalization, crisis management plan, budget, and a strategy to evaluate the effectiveness of the campaign. The public relations campaign will have a great effect on the marketing strategy for Riordan. In order for a ...