Executive Summary
This is the term project for the course Marketing 417 on the topic of producing a business proposition for an export product. The product selected is Frozen Processed Potato, specifically frozen French fry.
The report begins with a brief country profile of Bangladesh. Then the trade statistics regarding the frozen food export sector of Bangladesh is discussed briefly. The company profile is presented in the third part. The name of our imaginary company is Qualité Nourriture, (QN). The company starts operations by buying potatoes from local farmers of the country. Then running through a complex series of processes in the plant, the potatoes are frozen and packed.
The whole process is greatly mechanized and requires low labor cost. The plant is highly hygienic and quality control is a major concern for the company to maintain its export standard. The whole linkage and chain of the procedure is discussed in great detail, as export channels, modes of transport of the product are discussed. Various government initiatives and aids provided are given to the company are mentioned also.
The next part deal with analyzing the company’s Strength, Weakness, Opportunities and Threats in detail from every possible view, followed by a segment on promotion.The report ends with recommendation and concludes with positives regarding the outcome of such a company.
There were numerous limitations in preparing the report. Data found were mostly general not too specific. Within the limits of our abilities we have managed to acquire and prepare this paper on this new product.
Introduction
A Bangladeshi company is interested in participating in international trade by exporting a particular product to its ch ...