Marketing Case Study: Positioning Budweiser
SOMMAIRE
PART 1 : Situation Analysis
1- The Environment p 3
2- The Industry p 4
3- The Company p 5
4- Marketing Strategy p 6
PART 2: The solution
A- Recognition of the problem p 8
B- Analysis of the different alternatives p 9
1- Domestic Strategy
2- Foreign Strategy
PART I: Situation analysis
I The Environment
According to the Budweiser¡¦s file, we can find some of the Opportunities and threats that Anheuser-Busch has to face nowadays.
Opportunities Threats
?« AB is the Biggest brewer in the USA and globally.
?« It had 50% on the US market share in 2001.
?« Increasing number ...