”Positionality and how this may impact on any research you undertake”
ABSTRACT
The following essay discuss the concept of positionality and how this may impact on any research one undertake. I have try to discuss all different concepts of Positionality and critically review…as I have try to explain that how they all are interrelated to each other and how can we apply all theories as a whole . How each standard theory contradict the other and made the study very complex one. The essay discusses the concept of positionality and how this may impact on any research one undertake. I have try to explain that how they all are interrelated to each other and how can we apply all theories as a whole . How each standard theory contradicts the other and made the study very complex one. How it is very important to consider the positionality of a researcher and how his own race, gender ethnicity and many other factors can affect any research and its result.
INTRODUCTION
The simple English meaning of positionality is “your place in space”
A position of marketing researcher is very important aspect its so important that a hard time consuming research will go in vain if the positionality of a researcher is not known or not understood. Or not undertaken into consideration. As we all know that an human being changes according to his one position and understanding one human play many different role e.g. one men can play as father, manger, a husband, a son, a student and during all these different roles he is playing his speech his thinking his ideas his words his tone changes accordingly. Now when he is doing his research his thinking his preconceived ideas his background plays very important role in his result .Positionality has a strong impact on any research bad ...