Management Planning Simulation for Cartwright-Porter Regional Airport
Strategic Thought was approached by Prindle Corporation to assist with strategic planning for Cartwright-Porter Regional Airport. Prindle Corporation first asked the team from Strategic Thought to develop a Vision, Mission, and Values statement to determine a future course for the airport. Next, Prindle Corporation asked Strategic Thought to determine the best use for five hundred and sixty-five acres of undeveloped land to increase profits and appeal to eco-tourism in the area. In 2010, Strategic Thought was asked to return to Cartwright-Porter Regional Airport to help them determine which Public Relation strategies would be most effective after a plane crashed in nearby Wildflower Forest National Park.
Vision, Mission, and Values
To develop a Vision, Mission, and Values statement that would best fit the future course for Cartwright-Porter Regional Airport, Strategic Thought read a consultant's report to learn about the airline industry, current environment, and details about Cartwright-Porter Regional Airport. They learned that airline revenues made up 91% of Cartwright-Porter Regional Airport's revenue. Leisure travel through the airport was 38% which had increased 15% from 2001 to 2004. The airport's daily twelve flights from five commercial carriers generated traffic of 309,087 passengers in 2004.
The SWOT analysis showed that Cartwright-Porter Regional Airport benefited from an easily accessible location. Prindle Corporation had a strong financial background and had industries in diversified areas, which would help the airport increase non-airline revenue. However, the airport was unable to handle large traffic flow with ...