Introduction
Pisces have grown from a small stall into an international departmental chain with retail stores in both Singapore and china of a size more than 15 stores. In addition, Pisces also venture in other countries like Saudi Arabia with its retail expertise and strategy. Pisces’s store name becomes synonymous with low price products which cater the needs for people in the mid-to-low income groups.
Pisces’s core competencies and competitive advantages should be able to focus to satisfy their customers’ needs/preference so as to able Pisces to achieve above average returns. Business Level Strategies can help to achieve this focus by it actions to custom its core competencies to provide value to the target market and gain competitive advantage make the most of their core competencies. Business Level strategies are much more focusing on the market navigation, which are less about coordinating on the operation units but more about sustaining on the competitive advantage of the company.
We will need to evaluate whether Pisces business level strategies are able to custom and enhance Pisces core competencies to achieve above average returns. Pisces approaches relevant business strategies over the period to suits its customers. They clearly determine their target market segment and satisfying their needs with arrange in a line with its core competencies.
Pisces’ Resources, Capabilities and Core Competencies
To determine Pisces’ Core Competencies, we will require analysing its resources and capabilities as the foundation. Pisces resources can be determined as per follow:
• Financial Resources
Pisces have a huge financial base, where retail operations help them to generate considerable cash over period and period.
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