1.0: Executive Summary
2.0: Company Overview
Market Opportunity Explanation
Legal Form of the Business
Company Location
History
Growth and Financial Objectives
Manager Information
3.0: Market Analysis
Summary
Analysis of the Industry
Target Market/Customer Profile
Competition
4.0: Service Offering
Summary
Uniqueness
Description
Competitive Comparison
5.0: Marketing Plan
Customer creation and retention
Pricing
Positioning
Delivery
Promotion
6.0: Financial Plan and Analysis
7.0: Cost Assumptions
1.0 Executive Summary
Lifetime Memories Photography is a small business that provides photography services (with a focus on weddings) to clients looking for high quality, fair price, and great service.
Lifetime Memories is organized as a sole proprietorship, with Mike ______ as the owner and sole employee. He does all the photography for the events as well as taking reservations, purchasing equipment, and doing the business? books.
Mike ______ will be contributing his own capital to the business for start-up costs, and has secured financing from several other sources, but will still need $10,000 in start-up costs. &nb ...