Table of content
Chapter 1
1.1 Introduction …………………………………………page 5
Chapter 2
2.1.0 Trends of Industry ………………………………….
2.1.1 Increasing in the demand for petrochemical product ……page 6
2.1.2 Lesser price elasticity ………………………………………page 6
2.1.3 Oversupply ………………………………………………….page 6, 7
2.1.4 Lean and Mean ……………………………………………..page 7
2.1.5 Merge and Acquisition ……………………………………..page 7
2.1.6 Rush to the market for funds ……………………………...page 7, 8
2.2.0 Effects of the government ………………………….page 8
2.3.0 Porter Five Force model
2.3.1 Entry Barriers ……………………………………………… page 9-11
2.3.2 Rivalry ……………………………………………………….page 11-12
2.3.3 Threat of Substitutes ………………………………………. page 12
2.3.4 Suppliers ……………………………………………………..page 12
2.3.5 Buyer Power …………………………………………. ……..page 13
Chapter 3:
3.1.0 Internal environment
3.1.1 Share structure of Petrochemical Corporation of Singapore .page 14
3.1.2 The financial structure ………………………………………...page 14
3.1.3. Management Structure ………………………………………..page 14
3.1.4. Organizational Structure ……………………………………...page 14-15
3.1.5. The human resource structure ………………………………..page 16-17
3.1.6. The customers of the company ………………………………..page 17
3.1.7. The commitment to the Health,Safety and Environment …. page 17-18
3.1.8. The SWOT ……………………………………………………..page 19-20
3.1.9. Key Success Factors …………………………………………...page 21
Chapter 4
4.1.0 Literature review
4.1.Strategy initiation …………………………………………………page 22
4.1.1.1 Directional strategy …………………………………………...page 22-23
4.1.1.2. Ansof ...