PESTLE Analysis factors
The list below is just to get you started. Remember to put these, and others that you add in the context of your organization or business.
For example if you are a small private company the behaviours of a Wall Mart / Tesco or other large international player may well impact on you.
If you are a local authority, government changes will change your priorities. In the NHS changes to treatments and public attitudes will also impact etc.
Political - SWOT
Trading policies
Funding, grants and initiatives
Home market lobbying/pressure groups
International pressure groups
Wars and conflict
Government policies
Government term and change
Elections
Inter-country relationships/attitudes
Terrorism
Political trends
Governmental leadership
Government structures
Internal political issues
Shareholder/ stakeholder needs/ demands
Economic - SWOT
Home economy situation
Home economy trends
Overseas economies and trends
General taxation issues
Taxation changes specific to product/services
Seasonality/weather issues
Market and trade cycles
Specific industry factors
Market routes and distribution trends
Customer/end-user drivers
International trade/monetary issues
Disposable income
Job growth/unemployment
Exchange rates
Tariffs
Inflation
Interest and exchange rates
Consumer confidence index
Import/export ratios
Production level
Internal finance
Internal cash flow
Social - SWOT
Consumer attitudes and opinions
Media views
Law changes affecting social factors
Brand, company, technology image
Consumer buying patterns
Major events and influences
Buying access and trends
Ethnic/religi ...