Executive Summary
In this report we did a meticulously researched investment products and financial services for Ms Prakesh, Regional Marketing Manager of MFS. We wrote about banks in the UAE and the tow main categories of banks that are local banks and branches of foreign banks. However the number of banks of both national and foreign banks reached 61 banks, which shows the success of the financial services in the UAE. We also analysis the external macro-environment that affects all firms of industry, PEST analysis is a short form of Political, Economic, Social, and Technological factors that should be considered for any foreign investment. We have analysis for Ms Prakesh all those factors and we found that the UAE is a very suitable for open a business because it have a developed and increased financial income. The UAE have shown a success in many fields like the Internet, education, medical, growth GDP and trades. In this report also we wrote about the competitors, about their products and services and promotions. Ms Prakesh is interesting in Islamic Banking so we have researched about it and we wrote about one of the Islamic banks in the UAE, which is Abu Dhabi Islamic Bank.
Table of content
Executive Summary 1
Introduction 3
Pest Analysis 4
Political Factors 4
Economic Factors 4
Social Factors 6
Technological Factors 7
Date 8
Number of users 8
% POP 8
What does PEST tells Ms. Prakesh? 8
General information about Banks in the UAE 9
Volume 10
Banks in the UAE ...