Executive Summary
Purpose of the Report
The purpose of this report is to 1) analyze Perdue Farms as a poultry producer, 2) to make an analysis of the industry and Perdue's competitors, 3) to perform a SWOT analysis of Perdue Farms, 4) to identify key issues, and 5) to make recommendations.
Analysis Summary
Our analysis shows that Perdue Farms is performing well in the poultry industry. They have a brand name that many people recognize as a seal of quality. They lead the industry in research and development, in the area of environmental, biological, and genetic research. Perdue Farms lacks market coverage because they only cover the eastern half of the United States, and a few foreign countries. They also lack market share in the foodservice segment of the market. Their information and distribution system was recently upgraded and it created a source of competitive advantage for them.
Key Issues and Recommendations
We recommend that Perdue Farms implement the following actions:
? Maintain and improve the current market share in the consumer retail segment. They will need to expand their market coverage into the western half of the United States. They also need to create more meal replacement items.
? Expand in the foodservice sector. Perdue's market share in the foodservice sector is not proportional to its overall market share. Foodservice market is important because it is where all the growth will come from.
? Environmental problems should be solved. This will eventually hurt them if it is not taken care of soon.
? International expansion should be pursued, but it should be done with caution, as there are many uncertainties in the international ...