Panera Bread Company
Panera Bread is known nationwide as a specialty bread provider. The company has delivered fresh authentic artisan bread, gourmet soups, fresh and healthy salads, and warm environment. Panera Bread wants to create different things from quick-casual restaurants, which provides only quick meal without quality of food, and it is successful. Panera Bread is expanding quickly across America up to 1,200 stores in 40 states. To understand how the company has expanded so fast and has been highly successful, there are three principle features of the company which are purpose, mission, and strategy.
Purpose, Mission, and Strategy
Panera Bread can be successful in highly competitive environment because it can deliver clearly and effectively all three main natures of its company to employees, customers, and other stakeholders to understand the sense of the company and its products and services.
Purpose. The purpose of the organization states what kinds of goods or services providing to customers are. Panera Bread’ purpose is “specialty food category provides quick, casual dining rooted in bread expertise”. It promises the customers will be offered fresh artisan bread, great tasty and quick services,
Mission. It plays an important role in reflecting the firm’s purpose. Each company has its own unique mission in order to help its employees and customers understand the company. The firm provides written statement called “mission statement” which mentions the mission of the company. Mission statement describes and draws attention of organization’s members and customers on the core purpose of the company. It also communicates a sense of uniquenes ...