Theses/Abstract
Walter Elias Disney’s (the creator of Mickey Mouse and the founder of Disneyland and Walt Disney World) philosophy included attention to details and a vision to improve upon ideas was the key to his success. This all ties in with the company’s organizational behavior called, “the Disney Way” which is based on the fact that effectively communicating with your customers, was critical to how well your customers like you and if they will return. Michael Eisner, the Chairman and Chef Executive Officer of Walt Disney Cooperation, was credited with having changed Disney from a movie studio and theme park operation into a huge media conglomerate. Employees in organizations continually face situations that require unique skills to communicate with peers, customers, and supervisors (internal and external customers). The ability to communicate is one most important factor in determining how well an organization functions, both internally and externally.
Outline for the Success of Disney
In January of 2006, Bob Iger made a move that would have been unimaginable maybe a year earlier; Disney made and announced of its plans to acquire Pixar for a record $7.4 billion in an all-stock deal. The merger allowed animator John Lasseter to be made Chief Creative Officer of the Disney/Pixar animation studios and also Principal Creative consultant for Walt Disney, the division that would designs theme park attractions. The move also made Steve Jobs one of Disney's top shareholders with a outstanding 7% of Disney shares this gave him a new seat on Disney's board of directors. Many Disney observers commended Iger for appointing Lasseter, who is widely hailed as a creative genius, and Steve Jobs, who is likewise seen as a techno ...